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| Criterion |  UX Research Tree Testing |  UX Research HEART Framework |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-2 Tage | 120 min initial, dann laufend | 30-60 min |
Participantsdifferent | Based on research question | 3-6 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | HEART-GSM Table, Dashboard | Counter Metric List, Guardrail Definitions |
Tagsno overlap | Information architectureNavigationFindability | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementStrategyExperiments |
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