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| Criterion |  UX Research Tree Testing |  Product Discovery Concierge MVP |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 1-4 Wochen | 20-35 min | 1-5 Tage |
Participantsdifferent | Based on research question | 3-10 Kunden | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Concierge Learnings, Service Blueprint, MVP Risks | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | Information architectureNavigationFindability | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |