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| Criterion |  UX Research Tree Testing |  UX Research Card Sorting |  Product Strategy KPI Tree |
|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 Tage | 20-45 min | 90-180 min initial, dann laufend |
Participantsdifferent | Based on research question | Based on research question | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Content groups, Label set, IA hypotheses | KPI Tree, Owner List |
Tagsno overlap | Information architectureNavigationFindability | Information architectureNavigationStructure | MetricsStrategyAlignmentMeasurement |
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