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Criterion
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-2 Tage1-4 Wochen60-90 min45-60 min
Participantsdifferent
Based on research question1-64-122-8
Formatdifferent
AsyncAsyncWorkshopWorkshop + async
Outputdifferent
Findability Metrics, Path Analysis, Revised IAExperiment results, Decision log, Learning summaryAnnotated Diagram, Prioritized Risk List, Action BacklogAssumption map, Test backlog, Risk ranking
Tagsno overlap
Information architectureNavigationFindability
ExperimentsGrowthAnalyticsValidation
RiskArchitectureWorkshopValidation
AssumptionsRiskExperimentsValidation
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