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| Criterion |  UX Research Tree Testing |  Growth A/B Testing |  Product Discovery Fake Door Test |  UX Research First-click Testing |
|---|---|---|---|---|
Purposedifferent | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-2 Tage | 1-4 Wochen | 1-5 Tage | 1-2 Tage |
Participantsdifferent | Based on research question | 1-6 | Nutzertraffic | 10-30 |
Formatsame | Async | Async | Async | Async |
Outputdifferent | Findability Metrics, Path Analysis, Revised IA | Experiment results, Decision log, Learning summary | Click Data, Interest Signal, Learning Decision | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | Information architectureNavigationFindability | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandDiscovery | UXNavigationFindabilityValidation |