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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy VRIO Framework |  Product Discovery Experiment Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-2 h | 90-180 min | 30-60 min | 20-35 min |
Participantsdifferent | 3-10 | 3-6 | 1-5 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | VRIO Table, Strategic Actions | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold |
Tagsno overlap | StrategyAnalysisOptions | StrategyDiagnosisBusiness modelCapability | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |