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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy VRIO Framework |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 90-180 min | 2-4 h | 30-60 min |
Participantsdifferent | 3-10 | 3-6 | 3-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | VRIO Table, Strategic Actions | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tags1 shared | StrategyAnalysisOptions | StrategyDiagnosisBusiness modelCapability | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |