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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Value Chain Analysis |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-2 h | Half day | 45-75 min | 30-60 min |
Participantsdifferent | 3-10 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Value Chain Map, Lever List | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyAnalysisOptions | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |