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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for 3-Circle Venn Diagram
Facilitation
3-Circle Venn Diagram
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumLowLow
Timedifferent
1-2 h15-45 min30-60 min
Participantsdifferent
3-102-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsVenn Diagram, Overlap Notes, DifferentiatorsCounter Metric List, Guardrail Definitions
Tagsno overlap
StrategyAnalysisOptions
ComparisonFacilitationAlignment
MetricsMeasurementStrategyExperiments
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Option Framing.
Decision Making
Option Framing