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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Test Card |  Business Strategy Value Chain Analysis |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 1-2 h | 20-35 min | Half day | 30-60 min |
Participantsdifferent | 3-10 | 1-5 | 3-8 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Test Card with a pre-set threshold | Value Chain Map, Lever List | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyAnalysisOptions | ExperimentsValidationDiscoveryHypothesis | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis |