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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h30-60 min30-60 min60–90 min
Participantsdifferent
3-103-122-82-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsSWOT matrix, Strategic options, Action listPower Interest Grid, Strategy per StakeholderStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
StrategyAnalysisMarketPositioning
StakeholdersFacilitationAlignmentPlanning
StakeholdersAlignmentFacilitationChange
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