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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy SWOT Analysis |  Decision Making Option Framing |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 30-60 min | 45-120 min | 2-4 h |
Participantsdifferent | 3-10 | 3-12 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | SWOT matrix, Strategic options, Action list | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | StrategyAnalysisOptions | StrategyAnalysisMarketPositioning | OptionsDecision framingStrategyComparison | StrategyPositioningInnovationValue |