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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-2 h60–90 minHalf day1-2 h
Participantsdifferent
3-102-83-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsStakeholder Map, Engagement Plan, Risk NotesValue Chain Map, Lever ListAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyAnalysisOptions
StakeholdersAlignmentFacilitationChange
StrategyBusiness modelDiagnosisAnalysis
AlignmentStakeholdersStrategyFacilitation
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