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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-2 h60–90 min1-2 h2-4 h
Participantsdifferent
3-102-84-123-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsStakeholder Map, Engagement Plan, Risk NotesAlignment Map, Open Issues, Decision Questions7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
StrategyAnalysisOptions
StakeholdersAlignmentFacilitationChange
AlignmentStakeholdersStrategyFacilitation
OrganizationStrategyAlignmentChange
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