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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h45-120 minWochen bis Monate je Goal45-90 min
Participantsdifferent
3-103-83-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsGoals, Idea bank, Step-project list, Tasks, Learning reportsImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
StrategyAnalysisOptions
OptionsDecision framingStrategyComparison
RoadmapOutcomesPlanningExperiments
OutcomesStrategyBehaviorPlanning
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