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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy KPI Tree |  Decision Making Option Framing |
|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-2 h | 90-180 min initial, dann laufend | 45-120 min |
Participantsdifferent | 3-10 | 3-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | KPI Tree, Owner List | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tags1 shared | StrategyAnalysisOptions | MetricsStrategyAlignmentMeasurement | OptionsDecision framingStrategyComparison |
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