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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of Power-Interest Grid with a method-specific labelled workspace.
Facilitation
Power Interest Grid
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When many stakeholders compete for attention at once, the Power Interest Grid sorts them by influence and stake. It turns individual contributions into a visible selection. The result is captured as a Power Interest Grid and a stakeholder-specific strategy.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h45-90 min30-60 min60–90 min
Participantsdifferent
3-103-82-82-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsPower Interest Grid, Strategy per StakeholderStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
StakeholdersFacilitationAlignmentPlanning
StakeholdersAlignmentFacilitationChange
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