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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h45-90 min45-120 min60-120 min
Participantsdifferent
3-103-83-84-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
OptionsDecision framingStrategyComparison
Decision framingAlignmentCriteriaOptions
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