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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy Impact Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 45-90 min | 45-75 min | 30-60 min |
Participantsdifferent | 3-10 | 3-8 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Impact Map, Outcome Hypotheses, Delivery Options | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | StrategyAnalysisOptions | OutcomesStrategyBehaviorPlanning | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |