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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy Impact Mapping |  Product Strategy GIST Planning |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | Wochen bis Monate je Goal | 45-75 min |
Participantsdifferent | 3-10 | 3-8 | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Impact Map, Outcome Hypotheses, Delivery Options | Goals, Idea bank, Step-project list, Tasks, Learning reports | Test Matrix, Test Plan |
Tagsno overlap | StrategyAnalysisOptions | OutcomesStrategyBehaviorPlanning | RoadmapOutcomesPlanningExperiments | ExperimentsValidationDiscoveryOptions |