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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h45-90 min1-2 h Setup, laufend1-3 h
Participantsdifferent
3-103-812-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsAction Lists, Project List, Review RoutineGap Matrix, Action Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
ProductivityPlanningTasksExecution
StrategyAnalysisPlanning
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