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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-2 h45-90 min1-2 h Setup, laufendHalber Tag bis mehrere Wochen
Participantsdifferent
3-103-814-12
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsAction Lists, Project List, Review RoutineBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
ProductivityPlanningTasksExecution
StrategyMetricsExecution
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