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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper notes move from an inbox to action, project and calendar collections.
Operations
Getting Things Done
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.With many open commitments and ideas in daily life, a reliable external storage system emerges. The method relieves the mind so priority and context don't have to compete in memory.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-2 h45-90 minHalber Tag bis mehrere Wochen1-2 h Setup, laufend
Participantsdifferent
3-103-84-121
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsImpact Map, Outcome Hypotheses, Delivery OptionsBalanced Scorecard, Strategic Measures, Initiative MapAction Lists, Project List, Review Routine
Tagsno overlap
StrategyAnalysisOptions
OutcomesStrategyBehaviorPlanning
StrategyMetricsExecution
ProductivityPlanningTasksExecution
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