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| Criterion |  Business Strategy TOWS Matrix |  Growth Hooked Model |  Product Strategy Impact Mapping |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | Multiple workshops over several weeks | 45-90 min | 60-120 min |
Participantsdifferent | 3-10 | 2-8 | 3-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Hooked loop, Trigger map, Reward design, Ethics check | Impact Map, Outcome Hypotheses, Delivery Options | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | StrategyAnalysisOptions | GrowthBehaviorRetention | OutcomesStrategyBehaviorPlanning | GrowthRetentionConversion |