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| Criterion |  Business Strategy TOWS Matrix |  Product Strategy GIST Planning |  Product Discovery Fake Door Test |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | Wochen bis Monate je Goal | 1-5 Tage | 1-3 h |
Participantsdifferent | 3-10 | 3-10 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Goals, Idea bank, Step-project list, Tasks, Learning reports | Click Data, Interest Signal, Learning Decision | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | StrategyAnalysisOptions | RoadmapOutcomesPlanningExperiments | ValidationExperimentsDemandDiscovery | StrategyAnalysisPlanning |