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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h60-120 min1-3 h1-2 h
Participantsdifferent
3-104-102-104-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsDecision Frame, Decision Question, Criteria List, Evidence PlanPESTLE Map, External Risks, Strategic QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyAnalysisOptions
Decision framingAlignmentCriteriaOptions
StrategyMarketAnalysis
AlignmentStakeholdersStrategyFacilitation
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