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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-2 h60-120 min45-90 min1-2 h
Participantsdifferent
3-104-103-84-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsDecision Frame, Decision Question, Criteria List, Evidence PlanImpact Map, Outcome Hypotheses, Delivery OptionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
StrategyAnalysisOptions
Decision framingAlignmentCriteriaOptions
OutcomesStrategyBehaviorPlanning
AlignmentStakeholdersStrategyFacilitation
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