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| Criterion |  Business Strategy TOWS Matrix |  Business Strategy Business Model Canvas |  Business Strategy Business Model Stress Test |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-2 h | 1-2 h | Half day | 1-3 h |
Participantsdifferent | 3-10 | 2-8 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Business Model Canvas, Assumption List, Business Hypotheses | Stress Test Report, Action Plan per Scenario | Gap Matrix, Action Plan, Risk Notes |
Tags1 shared | StrategyAnalysisOptions | Business modelStrategyValueInnovation | StrategyBusiness modelRiskDiagnosis | StrategyAnalysisPlanning |