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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-2 h45-90 min20–45 min1-3 h
Participantsdifferent
3-102-8Small cross-functional group2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsAssumption List, Critical Assumptions, Learning PlanRisk list, Mitigation plan, Assumption logGap Matrix, Action Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
AssumptionsRiskDecisionDiscovery
RiskDecisionFailurePlanning
StrategyAnalysisPlanning
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