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| Criterion |  Business Strategy TOWS Matrix |  Decision Making Assumption Surfacing |  Business Strategy GAP Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h | 45-90 min | 1-3 h | 45-60 min |
Participantsdifferent | 3-10 | 2-8 | 2-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Assumption List, Critical Assumptions, Learning Plan | Gap Matrix, Action Plan, Risk Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyAnalysisOptions | AssumptionsRiskDecisionDiscovery | StrategyAnalysisPlanning | AssumptionsRiskExperimentsValidation |