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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Assumption Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-2 h | 45-60 min | 45-75 min | 1-5 Tage |
Participantsdifferent | 3-10 | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Assumption map, Test backlog, Risk ranking | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyAnalysisOptions | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |