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| Criterion |  Business Strategy TOWS Matrix |  Product Discovery Assumption Mapping |  Product Discovery Fake Door Test |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-2 h | 45-60 min | 1-5 Tage | 45-90 min |
Participantsdifferent | 3-10 | 2-8 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | TOWS Matrix, Strategic Options, Priority Actions | Assumption map, Test backlog, Risk ranking | Click Data, Interest Signal, Learning Decision | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | StrategyAnalysisOptions | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandDiscovery | AssumptionsRiskDecisionDiscovery |