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Criterion
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration for Communication Plan
Delivery
Communication Plan
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Purposedifferent
The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-2 h60-120 min45-90 min1-3 h
Participantsdifferent
3-102-82-62-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
TOWS Matrix, Strategic Options, Priority ActionsCommunication Canvas, Stakeholder Messages, Architecture Communication PlanCommunication Plan, Channel Matrix, Message CadenceGap Matrix, Action Plan, Risk Notes
Tagsno overlap
StrategyAnalysisOptions
ArchitectureCommunicationStakeholdersCanvas
CommunicationStakeholdersDeliveryPlanning
StrategyAnalysisPlanning
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