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Criterion
Paper timeline with three dates, parallel lanes for work, signals and decisions, and labeled links.
Facilitation
Timeline
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
30-90 min1-3 Wochen1-3 h0.5-2 Tage
Participantsdifferent
2-125-12 Interviews3-106-12
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Timeline, Milestones, Insight NotesJob Stories, Outcome Statements, Opportunity ListCustomer Journey Canvas, Pain Points, Experience OpportunitiesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
TimelineFacilitationSequence
CustomerOutcomesNeeds
JourneyCustomerService designCanvas
Service designOperationsJourneyBlueprint
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