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| Criterion |  Facilitation Timeline |  Product Strategy Impact Mapping |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | High | Low |
Timedifferent | 30-90 min | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-12 | 3-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Timeline, Milestones, Insight Notes | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | TimelineFacilitationSequence | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |