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| Criterion |  Facilitation Timeline |  Growth A/B Testing |  Innovation Crazy 8s |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a project, incident, or change process is only remembered in fragments, Timeline brings the sequence back into a readable form. It makes turning points, precursors, and after-effects recognizable over the course of time. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | High | Low | Low |
Timedifferent | 30-90 min | 1-4 Wochen | 8-15 min | 1-5 Tage |
Participantsdifferent | 2-12 | 1-6 | 1-10 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Timeline, Milestones, Insight Notes | Experiment results, Decision log, Learning summary | Sketch Set, Idea Shortlist, Direction Options | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | TimelineFacilitationSequence | ExperimentsGrowthAnalyticsValidation | BrainstormingSketchingSpeedDivergenceDesign sprint | ValidationExperimentsDemandGrowth |