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| Criterion |  Decision Making Three-Point Estimation |  Product Discovery Smoke Test |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 10-30 min je Item | 1-5 Tage | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 1-8 | Nutzertraffic | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Three-Point Estimate, Risk Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | EstimationUncertaintyForecasting | ValidationExperimentsDemandGrowth | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |