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| Criterion |  Decision Making Three-Point Estimation |  Product Discovery Smoke Test |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 10-30 min je Item | 1-5 Tage | 1-4 Wochen | 1-3 h |
Participantsdifferent | 1-8 | Nutzertraffic | 1-6 | 1-5 |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Three-Point Estimate, Risk Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | EstimationUncertaintyForecasting | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |