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| Criterion |  Decision Making Three-Point Estimation |  Growth A/B Testing |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 10-30 min je Item | 1-4 Wochen | 1-3 h | 45-60 min |
Participantsdifferent | 1-8 | 1-6 | 1-5 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Three-Point Estimate, Risk Range, Assumption Notes | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | EstimationUncertaintyForecasting | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |