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| Criterion |  Business Strategy Three Horizons |  UX Research Surveys |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitysame | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 3-14 Tage |
Participantsdifferent | 3-12 | 50+ |
Formatdifferent | Workshop | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Survey Results, Charts, Segment Insights |
Tagsno overlap | StrategyInnovationPortfolioForesight | QuantitativeResearchValidation |
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