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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLow
Timedifferent
Halbtags-Workshop, dann iterativ1-2 h Setup, laufend45-90 min
Participantsdifferent
3-122-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planAARRR funnel, Metric baseline, Experiment backlogAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyInnovationPortfolioForesight
GrowthMetricsExperiments
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas