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| Criterion |  Business Strategy Three Horizons |  Growth Pirate Metrics AARRR |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-2 h Setup, laufend | 1-4 Wochen |
Participantsdifferent | 3-12 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | AARRR funnel, Metric baseline, Experiment backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyInnovationPortfolioForesight | GrowthMetricsExperiments | ExperimentsGrowthAnalyticsValidation |
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