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| Criterion |  Business Strategy Three Horizons |  Product Discovery Opportunity Scoring |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 60-120 min | 20-35 min | 1-5 Tage |
Participantsdifferent | 3-12 | 3-6 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Opportunity Score Table, Top Outcomes | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyInnovationPortfolioForesight | PrioritizationDiscoveryOutcomesNeeds | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |