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| Criterion |  Business Strategy Three Horizons |  Product Strategy Impact Mapping |  Product Strategy SMART Goals |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | 15-30 min |
Participantsdifferent | 3-12 | 3-8 | 1-8 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Impact Map, Outcome Hypotheses, Delivery Options | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | StrategyInnovationPortfolioForesight | OutcomesStrategyBehaviorPlanning | GoalsPlanningMeasurementAlignment |
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