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| Criterion | ![]() Business Strategy Three Horizons | ![]() Product Strategy Impact Mapping | ![]() Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 45-90 min | 30-60 min |
Participantsdifferent | 3-12 | 3-8 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Impact Map, Outcome Hypotheses, Delivery Options | Counter Metric List, Guardrail Definitions |
Tags1 shared | StrategyInnovationPortfolioForesight | OutcomesStrategyBehaviorPlanning | MetricsMeasurementStrategyExperiments |
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