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| Criterion |  Business Strategy Three Horizons |  Growth Funnel Analysis |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-3 h | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 3-12 | 1-5 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop | Async | Async | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StrategyInnovationPortfolioForesight | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |