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| Criterion |  Business Strategy Three Horizons |  Growth Funnel Analysis |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-3 h | 60-120 min | 1-4 Wochen |
Participantsdifferent | 3-12 | 1-5 | 3-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop | Async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyInnovationPortfolioForesight | AnalyticsConversionGrowth | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |