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| Criterion |  Business Strategy Three Horizons |  Innovation Brainstorming |
|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | Low |
Timedifferent | Halbtags-Workshop, dann iterativ | 30-60 min |
Participantsdifferent | 3-12 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | StrategyInnovationPortfolioForesight | BrainstormingIdeationCreativityWorkshopDivergence |
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