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Criterion
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Blameless Postmortem workspace showing the question, observations, and next decision.
DevOps
Blameless Postmortem
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.After an incident with damage or a near miss, the method creates a sober field for learning without assigning blame. It directs attention to the course of events, conditions, and effective countermeasures.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
Halbtags-Workshop, dann iterativ30-90 min1-2 Wochen1-4 Wochen
Participantsdifferent
3-123-121-61-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Horizon map, Portfolio view, Initiatives per horizon, Resource planPostmortem Doc, Action Items, TimelineExperiment card, Result summary, Next betExperiment results, Decision log, Learning summary
Tagsno overlap
StrategyInnovationPortfolioForesight
Site Reliability EngineeringIncidentLearningReliability
MarketingGrowthExperimentsLearning
ExperimentsGrowthAnalyticsValidation
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