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| Criterion |  Business Strategy Three Horizons |  Growth A/B Testing |  Growth Funnel Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | Halbtags-Workshop, dann iterativ | 1-4 Wochen | 1-3 h | 45-60 min |
Participantsdifferent | 3-12 | 1-6 | 1-5 | 2-8 |
Formatdifferent | Workshop | Async | Async | Workshop + async |
Outputdifferent | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth | AssumptionsRiskExperimentsValidation |